Sunday River Patch (Ski Resort Oval) — c. 1990s

A Sunday River ski patch, probably 1990s, an arched oval worked almost solid in maroon — SKI RESORT arched in white across the top, MAINE letterspaced along the bottom, and across the middle a maroon banner carrying sunday river in white script over a scene of a white sunburst, blue sky and blue-and-white peaks.

By this point Sunday River had grown to eight interconnected peaks and the patch had to carry a whole range rather than a single hill. You can watch the mountain expand across its own merchandise.

It is one of the few places where you can date a business decision by counting the bumps on a piece of embroidery.

Watching a logo accumulate detail is watching a business accumulate debt. Every added peak on that patch was a lift, a lodge and a loan, and the company that assembled them did not survive the decade that followed.

Embroidered on twill, merrowed edge. Photos are the condition report.