Crotched Mountain, CM Monogram — c. 1980s

A vintage Crotched Mountain ski patch, estimated to date from the 1980s, featuring a big CM monogram — the C rounded, the M two hard peaks — over CROTCHED MOUNTAIN in slab serif. A square of white twill with a navy border. Navy on white and nothing else, which in the 1980s took restraint.

This is a logo from the ambitious years. Through the 1980s Crotched ran both faces of the mountain, east and west, and from 1980–81 it marketed the result as the largest ski area in southern New Hampshire. Two base lodges, two sets of lifts, one name on the jacket.

Then the bill came. In October 1989 the company filed for Chapter 11 with $13.9 million in debt against $7.5 million in assets. Local investors ran it one more season. Both sides closed in 1990. The debt was nearly double what the place was worth.

The monogram looks built to last. It was right about the letters, anyway. The name came back in 2003, on the other side of the mountain.

Embroidered on twill, merrowed edge. Photos are the condition report.